Direct, Design & Deliver.
Creating the visual fingerprint for visionary brands
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My Mission
My design journey began in sixth grade with painstaking recreations of my favorite bands' logos on my grocery-bag textbook covers. Little did I know those early exercises in form, negative space, and typography would spark a lifelong career—I just knew it was a lot more exciting than conjugating verbs.
While the medium and scope of my work have expanded, my guiding principle remains the same: bring focus and dedication to doing what you love, collaborate with passionate people, and craft targeted work that captures the public's imagination.
Together with a trusted network of specialists, I build dynamic brand identity systems across the Food & Wine, Music, Sports, Hospitality, and Cannabis industries. I partner closely with clients to define and distill their core vision, values, and voice—telling visually compelling stories that accelerate business growth and foster deep brand loyalty.
My areas of expertise include:
Creative & Art Direction • Brand Strategy & Identity • Custom Packaging • Print & Marketing Collateral • Web Design & UI/UX • Branded Environments & Signage • Lifecycle Marketing
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Services
What's on the Menu?
Jim Schaaf
Designer / Creative Director
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Testimonials
Client
Stories.
A few words from the founders and brands I’ve helped.
