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Paul McCartney wearing a Sierra Leone’s Refugee All-Stars pendant

BEST OF THE REST

BEST OF THE REST

Some of my favorite one-off projects from the archives.

State Farm Cliff Paul promotional campaign

Jim remains integral to every part of our creative process. With each project we produce, we bring him in at inception. He helps shape not only our visual representation but also the messaging and vibe. He is an invaluable resource.

Jim remains integral to every part of our creative process. With each project we produce, we bring him in at inception. He helps shape not only our visual representation but also the messaging and vibe. He is an invaluable resource.

Jim remains integral to every part of our creative process. With each project we produce, we bring him in at inception. He helps shape not only our visual representation but also the messaging and vibe. He is an invaluable resource.

Portrait of Ramie
Portrait of Ramie

Ramie Egan

Owner / Golden Gate Presents

A collection of one-off projects encompassing sports, insurance, film, music, and consumer goods.

State Farm Chris Paul campaign graphic
State Farm campaign displayed in Times Square
State Farm campaign in USA Today
State Farm promotional campaign crowd scene

STATE FARM

The Chris & Cliff Paul “Born to Assist” campaign.

Developed around NBA point guard Chris Paul and his fictional twin brother Cliff, State Farm's "Born to Assist" campaign ran across print, digital, and out-of-home channels.

The design work included an ambigram "Paul" mark that reads identically right-side-up and upside-down. Visual assets were applied across print media, All-Star Game event programs, and digital displays in Times Square.

Lakou Mizik logo
Lakou Mizik album cover design
Lakou Mizik compact disc artwork
Lakou Mizik album booklet spread

LAKOU MIZIK

SIERRA LEONE’S REFUGEE ALL-STARS

Roots revival music at its most joyous and vital.

Music gave them hope. Courage led them home.

Formed in Haiti following the 2010 earthquake, Lakou Mizik is a musical collective representing Haitian cultural traditions. I designed the group's logo, drawing inspiration from the lakou—a traditional communal courtyard setting.

I later designed album art and promotional materials for their release HaitiaNola, which explored musical connections between Haiti and New Orleans and featured guest appearances by artists such as Cyril Neville, the Preservation Hall Jazz Band, and Régine Chassagne & Win Butler of Arcade Fire.

Sierra Leone’s Refugee All-Stars is a documentary tracking a group of musicians who formed a band while living in a refugee camp in Guinea during the Sierra Leonean civil war.

I worked with the film's team to design theatrical posters, custom display typography, album packaging, and apparel supporting the documentary release.

Sierra Leone’s Refugee All-Stars album cover
Sierra Leone’s Refugee All-Stars album interior artwork
Paul McCartney supporting Sierra Leone’s Refugee All-Stars
Sierra Leone’s Refugee All-Stars bird illustration T-shirt

SIERRA LEONE’S REFUGEE ALL-STARS

LAKOU MIZIK

Music gave them hope. Courage led them home.

Roots revival music at its most joyous and vital.

Sierra Leone’s Refugee All-Stars is a documentary tracking a group of musicians who formed a band while living in a refugee camp in Guinea during the Sierra Leonean civil war.

I worked with the film's team to design theatrical posters, custom display typography, album packaging, and apparel supporting the documentary release.

Formed in Haiti following the 2010 earthquake, Lakou Mizik is a musical collective representing Haitian cultural traditions. I designed the group's logo, drawing inspiration from the lakou—a traditional communal courtyard setting.

I later designed album art and promotional materials for their release HaitiaNola, which explored musical connections between Haiti and New Orleans and featured guest appearances by artists such as Cyril Neville, the Preservation Hall Jazz Band, and Régine Chassagne & Win Butler of Arcade Fire.

St. Joseph aspirin packaging design

ST. JOSEPH ASPIRIN

The classic children’s chewable aspirin, rebranded as an adult one-a-day.

To support St. Joseph’s product positioning for adult low-dose regimens, I created a packaging system referencing the brand's historic tin containers. The layout pairs vintage typographic references with the brand's traditional orange color scheme.

The Last Waltz film poster design
Alternate film poster for The Last Waltz
Alone Together film poster design
Alternate film poster for Alone Together
Lost in San Francisco poster design
Anderson-Tully poster design
Yo poster design
Survivors poster design

POSTERS

Wall-to-wall Fun.

Working with Golden Gate Presents, I designed event posters for live music performances, including The Complete Last Waltz tribute concerts and the Alone & Together tour series.

I collaborated with Rickshaw Bagworks and the San Francisco Travel Association on a typographic map of San Francisco. Printed on outdoor street banners displayed along Market Street, the materials were later recycled and sewn into a limited run of messenger bags.

Anderson Tully is a new San Francisco-based psych-rock trio. This poster was for their first gig at Ocean Beach in the Outer Sunset neighborhood.

Finally, I've worked with multimedia artists Banker White and Anna Fitch for on several of their documentary film projects. These two posters are for their most recent films, "Yo (Love is a Rebellious Bird)" and "Survivors".

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Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.