Illustration of Phish onstage, with logo treatment

As a rabid Phish fan since he first saw the band in 1990, Jim Schaaf is tremendously honored to have worked with the band since 1996. In fact, some of the merchandise designs from 1996 are still available at Phish Dry Goods, and at the band's irreverent live shows. Below are some examples of tee shirt graphics that have found their way into Phish's visual canon.

Original Phish Aquaman t-shirt illustration

AQUAMAN
T-shirt graphic for Phish's 1996 Summer Tour.

Original Phish New Year's Eve t-shirt illustration for Boston Garden concert

AQUAMAN IN BEANTOWN
T-Shirt graphic for Phish's NYE show at Boston Garden in 1996.

Phish "Bones Brigade" t-shirt illustration

AQUAMAN BONES BRIGADE
An homage to the Bones Brigade skate shirts from the 1980's.

Phish New Year's Eve t-shirt illustration (Front)

MSG NEW YEAR'S RUN 2011
Official t-shirt graphic for their 2011 New Year's run. Front.

Phish New Year's Eve t-shirt illustration (Back)

MSG NEW YEAR'S RUN 2011
Official t-shirt graphic for their 2011 New Year's run. Back.

Phish "Waffle" t-shirt illustration

PHISH SYRUP
Graphic nod to Phish's Vermont roots. 

Phish New Year's Eve t-shirt illustration (Front)

MSG NEW YEAR'S RUN 2010
Official t-shirt graphic for their 2011 New Year's run. Front.

Phish New Year's Eve t-shirt illustration (Back)

MSG NEW YEAR'S RUN 2010
Official t-shirt graphic for their 2011 New Year's run. Back.

Phish "Fluffhead" t-shirt design

FLUFFHEAD
Typographic lyrics to one of Phish's more absurdist passages.

Phish "Mexican Cousin" t-shirt design

MEXICAN COUSIN
Homage to Phish's song about the joys and sorrows of tequila.

Phish Summer Tour "Pinball" t-shirt design

PHISH PINBALL
Official t-shirt graphic for Phish's 2011 Summer Tour.

Phish "Festival 8" t-shirt design

FESTIVAL 8 POLO SHIRT
Graphic for Phish's Festival 8, held at the Empire Polo Grounds.

Trey Anastasio Band logo & t-shirt graphic (Front)

TAB SMOKE
Official t-shirt graphic for Trey's 2011 Fall Tour. Front.

Trey Anastasio Band logo & t-shirt graphic (Back)

TAB SMOKE
Official t-shirt graphic for Trey's 2011 Fall Tour. Back.

Phish "Gamehendge" t-shirt graphic

GAMEHENDGE
Available continuously since 1996, sales of this shirt have generated thousands of dollars for Phish's environmental charity The Waterwheel Foundation.

Divided Sky Fund logo

THE DIVIDED SKY FUND
The Divided Sky Fund is a charitable organization founded by Phish guitarist Trey Anastasio that raises funds to support the development of an in-patient substance abuse facility in Vermont. The logo was developed to correspond with “The Beacon Jams”, a series of eight live-streamed performances by Trey and special guests at the Beacon Theater in New York City.

Two Waterwheel Foundation logos

WATERWHEEL FOUNDATION
New logos for Phish’s Waterwheel Foundation, which oversees the band’s charitable donations.


Of course, not every design fulfills its destiny as a piece of hard merchandise, as evidenced by this selection of beautiful rejects.

Phish Festival 8 t-shirt graphic

FESTIVAL 8

Phish Festival 8 t-shirt graphic

FESTIVAL 8

Phish Festival 8 t-shirt graphic

FESTIVAL 8

Phish Madison Square Garden t-shirt graphic

MSG HOCKEY MASCOT

Phish Madison Square Garden t-shirt graphic

LIVE AT MSG ELVIS

Phish Madison Square Garden t-shirt graphic

MSG NEW YEAR'S STREET MEAT