Schaaf Design logo

Menu

Schaaf Design logo

Menu

Schaaf Design logo

Menu

Schaaf Design logo

Menu

Head-Royce School jazz concert promotional graphic

HEAD-ROYCE SCHOOL

HEAD-ROYCE SCHOOL

HEAD-ROYCE SCHOOL

Celebrating 125 years of independent education.

Head-Royce School anniversary entrance with balloons

A commemorative brand identity and event suite marking the 125th anniversary of an Oakland K-12 independent school.

Head-Royce School is a college-preparatory school in the Oakland Hills known for academic rigor and community programs.


Ahead of its 125th anniversary in 2012, I partnered with school leadership to design a commemorative logo and event graphics. The anniversary mark was subsequently retained as the school's primary brand logo through 2025, when it was redesigned to coincide with the opening of a new campus annex.

Head-Royce School anniversary logo
Head-Royce School anniversary window graphics

BRAND IDENTITY

A celebration of the past, a vision for the future.

The identity was designed to honor the school's history while reflecting its forward-looking campus expansion plans.

The logo design draws from a prominent architectural feature of the campus center: a large oval window overlooking the main courtyard. This framing device became the core visual element, paired with sans-serif typography, script detailing, and the historical dates (1887–2012).

Head-Royce School Marsalis concert promotional design
Head-Royce School Marsalis concert event graphics
Marsalis band performing at Head-Royce School
Head-Royce School anniversary gala invitation
Head-Royce School alumni event invitation

EVENT GRAPHICS

Alumni Weekend, a Gala, and All That Jazz.

The anniversary program featured a performance by Wynton Marsalis and the Jazz at Lincoln Center Orchestra. I designed a Blue Note-inspired invitation suite styled as a vintage vinyl record sleeve, incorporating a pop of the school's signature green palette on the traditional black and blue motif.

Additional print collateral included custom invitation packages for the 125th Anniversary Gala and Alumni Weekend.

Schaaf Design logo

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.

Schaaf Design logo

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.

Contact

DISTINCTIVE DESIGN FOR VISIONARY BRANDS.

Let’s turn your vision into a market-defining brand. Share a bit about your project below to kick off the dialogue.

© 2024 SCHAAF DESIGN

All Right Reserved.