Gig posters for a legendary San Francisco venue.
Shan Wang
Designing concert posters for an iconic venue whose walls carry decades of music history.
The first time I walked up the stairs at San Francisco's Fillmore Auditorium, I set a goal to design a poster for their historic walls. A few years later, that opportunity arrived; by 2018, I had created ten.
BRAND IDENTITY
The story starts, as many do, with a logo.
My initial assignment for The Fillmore was designing the brand mark for their Concierge Program, which offered VIP entry, reserved seating, and artist meet-and-greets. The resulting wax seal icon merges a "C" with an apple—a nod to the iconic tub of fresh apples welcoming guests at every show. The typography contrasts a bold, wedge-serif "Fillmore" with a script "concierge" to highlight the personalized nature of the service.
POSTERS
The intersection of music and design is my happy place, but the Fillmore might be my happiest place.
The tradition of Fillmore concert posters dates back to the 1960s, when artists like Stanley Mouse and Alton Kelley created promotional art for Bill Graham’s shows. In the mid-’80s, Graham began giving commemorative posters to attendees as they exited the venue—a tradition that continues today.
Over seven years, I collaborated with Art Director Arlene Owseichik on ten official edition posters. My process involved listening to each artist’s discography while developing concepts, presenting three refined directions to Arlene, and executing the final art for print.
