Merchandise graphics and a Shopify site for Velvet’s apparel line.
Farid Harrison
Owner / Velvet Brand
A complete set of apparel designs and a Shopify website for Velvet Cannabis’ lifestyle brand.
Since 2020, Velvet customers frequently asked how to purchase the tees, hats, and hoodies worn by store staff. Swag giveaways helped, but sustained demand led us to launch a dedicated shop offering core logo apparel alongside seasonal, limited-edition drops.
WEBSITE
A souped-up swag engine.
Built on Shopify, VelvetBrand.com is a streamlined storefront featuring automated inventory management, fulfillment integration, and customer marketing tools. To maximize our launch budget, we deployed an interconnected set of AI tools to generate high-quality studio and lifestyle product imagery.
APPAREL
Something old. Something new. Something borrowed. Something blue.
The launch collection draws from six years of staff shirt designs and exclusive drops, including classic logo tees, archival graphics, and two original capsules: the Graf Collection and the Ballpark Collection.
With Velvet locations in both Northern and Southern California, playing into the Giants/Dodgers rivalry was a natural fit. The Graf Collection took cues from the floral mural at our LA store alongside ’80s street art by Keith Haring and Jean-Michel Basquiat. The Essentials collection incorporates geometric symbolism, M.C. Escher motifs, and classic Saul Bass film posters.
